2023 CHINA BUSINESS REPORT
Revenue expectations stable: With the end of zero-Covid, 52% of respondents expect their revenue to beat 2022’s. This rate was highest — 74% — for retail companies, which suffered significantly during last year’s restrictions. The percentage of companies expecting China revenue growth to outpace global growth dropped 7 percentage points (pp) to 40%. However, the retail sector was relatively optimistic on this metric, with 57% of retail companies expecting China revenue growth to outperform worldwide growth compared to only 41% for manufacturing and 31% for services. Financial metrics plummet: A record-low percentage of respondents, 68%, were profitable in 2022 after city-wide closures and intermittent lockdowns struck a deep blow to operations. Only 49% saw revenue increase in 2022 compared to the prior year, a 27-pp drop from last year’s survey, while just 37% reported margin increases — down 17 pp year-over-year. Five-year optimism at a record low: Just 52% of respondents a