A brand's quide to Chinese gifting habits 2023
Gift giving is becoming a daily habit, with Chinese people gifting more often and casually. Gifting is vital in strengthening roles within harmonious relationships. Health/wellness are rising in popularity as gift givers seek ways to support the wellbeing of others. Personalization/customization, interactive experiences, and an “expensive yet sophisticated” look can make products more appealing. Festive occasions, notably the Chinese New Year, let brands showcase their cultural understanding through gifts. Gift givers rely on social media as a source of gifting inspiration