Big data changes life

  Over the course of the past three years, the COVID-19 pandemic has accelerated the trend of Chinese  consumers purchasing health products online, with many opting to buy overseas health products  through eCommerce platforms to better meet their health needs. In the post-pandemic era, individuals  are increasingly emphasizing prevention and healthcare, and are utilizing health supplements to assist  in resisting viruses and diseases. This trend will continue to drive the rapid growth of the health  supplement industry in China.  TMO has been cultivating the health supplement industry data for more than three years since the  release of the first edition of the China Cross-Border Health Supplements Data Pack in March 2020.  By continuously learning from the consumer dimensions of the Chinese market, TMO has gradually  established a unified standardized classification system covering various aspects such as efficacy,  ingredients, and applicable populations, with a focus on usage scenar

  Founded in 2020, Dentsu Health is a professional marketing team that commied to provide health and wellness  marketing solutions as well as brand building services for Dentsu’s global clients. Seeking opportunities and development for health brands and markets in the new era,  Dentsu conducted a comprehensive research and analysis about health population in 2022. Through the  multi-dimensional in-depth understanding, Dentsu proposed the model of 5-Power of Wellness to discover  modern people’s lifestyles and behavioral characteristics, analysis the motivation and inspiration of modern  people that can be reached by brands. Recently, Dentsu will release “2022-2023 DISCOVERY OF CHINA’S BIG  HEALTH CONSUMERS - 5-POWER IN CREATING HEALTH AND WELLNESS”.