How MNCs can navigate volatile times and continue to thrive in China
As China continues to emerge as a major global market and geopolitical tensions persist, leading MNCs find that business practices in the region require a new playbook. In this new economic landscape, characterized by deglobalization, MNCs must understand that decoupling is not likely, but they need a framework to develop resilience strategies at three levels: country, sector, and company. In this context, global executives traveling to China after four years need to invest to relearn, reconnect, and ultimately recommit to China.