mckinsey：china auto consumer insights 2023
Four major trends—autonomous driving, connectivity, electrification, and shared mobility (ACES)— are transforming the automotive industry worldwide. Within China, these changes are having a dramatic impact on consumer preferences for vehicles. These changing preferences, in turn, could reshape the country’s automotive market over the next five to ten years. To gain more insight about the consumer perspectives in this critical market, we conducted the McKinsey China Auto Consumer Insights 2023 survey. Six major insights emerged