Can Foreign Brands Still Attract Existing Car Owners in China—Insights on China Auto Market NPS (2023)
_00.jpg)
With the three-year pandemic lasting from 2020 to 2022 finally over, the year 2023 looked rosy forChina’s auto market. Instead, a chil has descended on the market. To fight for survival, automakershave been locked in a nasty price war. At the end of 2022 and in early 2023, Tesla and BYD made the firstmoves, and Chinese brands like Great Wall Motor, Geely, Chery and Chang’an followed soon after oneafter the other. Even foreign brands like WW, Toyota, Honda, Nissan, Hvundai, Buick, Audi and Mercedeswere forced into it;