Kantar：Uncovering the Key Drivers of Consumer Satisfaction in the Snack Category in China
…and we can trace a similar cause to this disruption, digital. Traditionally companies that are consumer centric conduct research by proactively going to their consumers and asking questions. This can be through an internal CRM system, focus groups or survey methods. With the advent of the information age, we have seen an exponential growth in the information available for us to look at it. Couple this with a mass migration of consumers to online commerce, as well as the interlink between so many aspects of life being digitized, there is a wealth of information available digitally to be analyzed for our insight needs. One of the major issues today is that many brands and companies lack either the right partners, the right tools or the internal capabilities and organizational structures totruly make this insight work for them. We believe that proactive, survey based, insight will always have a place in the foundations of building strategy. Without asking direct questi