2023 Global Consumer Insights Survey China report - Seizing the Moment: Is your brand strategy ready for China’s consumption recovery?
Even before the end of Covid-19 pandemic, the daily routines of Chinese consumers from bustling citiesto rural villages had been undergoing constant changes. As China emerges from the pandemic with arefocus on economic recovery, changes are likely to accelerate for the typical Chinese consumer, asthey face transformation in their consumption patterns and habits, from the rise of generative Al,revenge travelling, and changing attitudes towards health, wellness, and sustainability.