A Whitepaper on Export Development of Chinese Domestic Brands
Chinese domestic brands entering foreign markets have gained widespread recognition and are gradually being considered by consumers worldwide. Their growing success is the result of a robust supply chain, a sophisticated cross-border e-commerce ecosystem, and continuous eforts toward brand building. Tough competition and slow-growing domestic demand may further encourage Chinese domestic brands to expand internationally The US and other developed economies will continue to be China’s leading export markets in the short- to medium-term. With rising demand and relatively few market rivals, the fashion, beauty, and Consumer Electronics, represents great opportunities To facilitate the export business for Chinese domestic brands and assist more brands to be export-ready, Google puts forward a "9 Strength" capability framework. The top 4 strengths, Branding, Sales & Marketing, Product, and Data & Analytics, atracted the most atention from C-level of Chinese dom