Re-Hub - DeWu The Crossroads of Chinese GenZ and Luxury Brands
DeWu (sometimes known as Poizon) was first founded in July 2015 by Yang Bing. The original incarnation of the app was incubated through a sports forum named HuPu and was named Du ( ), facilitating the exchange of information and identification of sneakers. The growth of sneaker culture in China fueled the demand for a secondary market, which in turn fueled the growth of product authentication services. In 2017, Du merged individual sneaker appraisers and developed a new C2B2C business model which they referred to as ‘Authentication before shipment’ – customers would send products to Du, who would then authenticate the product and send them onward to the final buyer.