Chinese Outbound Travel Trade Survey—Guiding the Way to Market Recovery
Chinese outbound travel has restarted, and major international travel industry events are returning to the country. In this first year of post-pandemic recovery, what is the mood among Chinese travel agents? For overseas destinations and travel suppliers, what is the best way to work with the trade in 2023, and which products are most in demand? Between 7 June-3 July 2023, Dragon Trail Research explored these questions in a survey of mainland Chinese outbound travel agencies.