Big data changes life

  Between 4-7 April 2023, Dragon Trail Research surveyed 1,012 mainland Chinese  travelers about their travel plans and preferences, including willingness to travel  outbound in 2023, choice of destination, desired travel products, and top influences  on accommodation choice. 

  After nearly three years during which non-essential outbound travel was strongly  discouraged, mainland China reopened in January 2023. Official advice around  individual leisure travel changed, and passport renewals started up again.