China Tmall Consumer D11 Trend Analysis
China Consumer D11 Trend Analysis on Tmall The 2022 D11 shopping festival concluded on 12 Nov 2022. Unlike previous years , Tmall did not disclose their GMV in 2022, just comments like “in line with last year” “. D11 shopping festival evolved from a one-day carnival to a two week shopping festival since 2020. To help our clients better understand consumer behavior and industry trends in selected subsectors like Cosmetics, F&B, Home Appliances and Sportswear during D11, Part 1 of this report is China Tmall consumer D11 trend analysis. Tmall 2022 in Review To help our clients become more familiar with the dynamics of the Chinese e-commerce market in 2022, Part 2 of this report is China Tmall 2022 annual analysis.