How MNCs can navigate volatile times and continue to thrive in China

 As China continues to emerge as a major global market and geopolitical tensions persist,  leading MNCs find that business practices in the region require a new playbook. 

In this new economic landscape, characterized by deglobalization, MNCs must understand  that decoupling is not likely, but they need a framework to develop resilience strategies at  three levels: country, sector, and company. 

In this context, global executives traveling to China after four years need to invest to relearn,  reconnect, and ultimately recommit to China.









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