mckinsey：china auto consumer insights 2023

 Four major trends—autonomous driving, connectivity, electrification, and shared mobility (ACES)— are transforming the automotive industry worldwide. Within China, these changes are having  a dramatic impact on consumer preferences for vehicles. These changing preferences, in turn,  could reshape the country’s automotive market over the next five to ten years. To gain more insight  about the consumer perspectives in this critical market, we conducted the McKinsey China Auto  Consumer Insights 2023 survey. Six major insights emerged









Comments

Post a Comment

Popular posts from this blog

Sizing the “New Three” in the Chinese Economy

Image
  Policymakers and investors often refer to battery, new energy vehicle (NEV) and renewable energy as the “New Three” of the Chinese economy, in comparison to the “Old Three” such as furniture, home appliance and clothing in Chinese exports; or property, infrastructure and processing trade in the overall economy. NEV and battery production, as well as renewable energy capex, have seen significant increases in recent years and are expected to continue growing rapidly in coming years, adding to headline GDP growth in China. 
Read more

A brand's quide to Chinese gifting habits 2023

Image
  Gift giving is becoming a daily habit, with Chinese people gifting more often and casually.  Gifting is vital in strengthening roles within harmonious relationships.  Health/wellness are rising in popularity as gift givers seek ways to support the wellbeing of  others.  Personalization/customization, interactive experiences, and an “expensive yet sophisticated”  look can make products more appealing.  Festive occasions, notably the Chinese New Year, let brands showcase their cultural  understanding through gifts.  Gift givers rely on social media as a source of gifting inspiration
Read more